Skip to content
Jeremy Gulley

Global Director of Ecosystem · Rhombus

I build ecosystem engines that turn partners into pipeline.

I lead global ecosystem at Rhombus, where 65+ integrations turned a camera company into a platform. This site is my working notebook on why ecosystems are the most underrated growth lever in enterprise software — and how to build one.

Read the Playbook
LinkedInEmail/nowThe Edge Stack

Built with teams at

  • Rhombus
  • Bosch
  • Okta
  • Assa Abloy
  • DJI
  • Verizon
  • Envoy
  • Openpath
  • FAA
  • DHS
  • ICAO

About

I started on a retail sales floor, learned to scale a channel program from zero at a Series-stage startup, and have spent the last five years at Rhombus turning it from a hardware camera company into a connected platform powering 65+ enterprise integrations.

My edge is the unusual overlap: technical depth on the platform side, and commercial discipline on the partnership side. I sit comfortably in an enterprise deal, an engineering review, and a partner QBR — and I can own each conversation end-to-end.

These days I spend most of my time on one question: how do you make a platform something other companies want to build on? The Playbook is where I write down what's working.

The Ecosystem Playbook

The frameworks behind the numbers, written down.

Read the full playbook

At a glance

0+
Enterprise integrations
0+
Channel partners recruited
0→ 200+
Engineering org scaled
0×
President's Circle
Jeremy at work
Jeremy at Verizon
Jeremy professional headshot
Jeremy casual

Experience

Three movements, fourteen years. I've spent the largest chunk of my career at Rhombus — first as a single contributor building the channel, then as the leader of the ecosystem function.

Origins

2012 – 2020

Retail sales floor to global enterprise at DJI. Built the commercial muscle and the field intuition for what partners actually need.

Director, Enterprise Solutions — AeroScope

DJI
Sep 2018 – Apr 2020Los Angeles, CA
30+ countriesAeroScope deployed

Led global commercialization and enterprise deployment of DJI's AeroScope Remote ID and airspace intelligence platform, scaling adoption across 30+ countries.

  • —Partnered with the FAA, DHS, and ICAO on Remote ID policy frameworks
  • —Deployed the platform across government, aviation, energy, and Fortune 500
  • —Built strategic OEM and defense-aligned partnerships
DronesRemote IDGovernment RelationsGlobal Deployment

Regional Sales Manager — Channel

i3 International
Sep 2017 – Sep 2018Denver, CO

Scaled and structured high-performing reseller programs across a national partner network in the IP video and advanced analytics space.

  • —Expanded adoption of integrated video, POS, and analytics solutions
  • —Repositioned surveillance from security infrastructure to operational intelligence
Video AnalyticsChannel SalesIP Video

Solutions Manager

Verizon Wireless
Apr 2012 – Sep 2017Peoria, IL
4×President's Circle

Led performance at a high-volume Verizon A-Store, designing and executing scalable sales initiatives that earned President's Circle recognition four times.

  • —Consistently outperformed regional peers
  • —4× President's Circle honoree
  • —Drove customer acquisition, retention, and lifetime value growth
Retail LeadershipSales ExcellenceTeam Management

Building the platform

2021 – 2024

Stood up Rhombus' channel and partnerships motions. Took the platform from 7 integrations to an enterprise conversation.

Head of Technology Partnerships

Rhombus
Oct 2022 – Jan 2024Los Angeles, CA
Bosch, Okta, Assa AbloyEnterprise logos closed

Founded and led Rhombus' enterprise integration and platform expansion strategy, scaling the platform from 7 integrations to a rapidly expanding enterprise ecosystem.

  • —Closed partnerships with Bosch, Assa Abloy, Okta, Envoy, Openpath, and Omnilert
  • —Built sandbox testing environments and integration protocols
  • —Elevated the company from commercial to mid-market and enterprise tiers
Strategic PartnershipsEnterprise SalesIntegration Architecture

Channel Account Manager

Rhombus
May 2021 – Oct 2022Los Angeles, CA
2× ARRvia partner channel

Co-architected Rhombus' transition from direct-only sales to a structured partner-led go-to-market strategy.

  • —Built the reseller program from zero to doubling annual revenue
  • —Recruited and activated 350+ reseller partners in year one
  • —Designed foundational channel infrastructure still in use today
Channel StrategyPartner RecruitmentRevenue Growth

Scaling the ecosystem

2023 – Present

Scaled the engineering org and built the ecosystem function into Rhombus' biggest growth lever. 65+ integrations live.

Global Director of Ecosystem

Rhombus
Jun 2025 – PresentSacramento, CA
7 → 65+Integrations in 18 months

Own and lead Rhombus' global ecosystem strategy, transforming the company from a hardware-centric security provider into a connected platform powering 65+ strategic integrations across identity, access control, drones, weapon detection, and enterprise technology stacks.

  • —Built and scaled the ecosystem function from inception as sole owner
  • —Architected expansion from 7 to 65+ integrations
  • —Launched and scaled the OEM technology program
  • —Represent the company at ISC West and national partnership forums
Ecosystem StrategyPlatform IntegrationsOEM ProgramsEnterprise Sales

Head of Engineering Operations

Rhombus
Nov 2023 – Jun 2025Sacramento, CA
30 → 200+Engineers aligned

Appointed by the CTO to lead engineering operations during rapid scale, aligning hardware, firmware, CV/AI, and software teams as the organization grew from 30 to 200 employees.

  • —Introduced commercial perspective into engineering strategy
  • —Designed operational systems achieving universal adoption
  • —Stood up the AI/ML program from the ground up
  • —Reduced external vendor dependency by bringing core IP in-house
Engineering OpsAI/MLOrganizational ScaleProcess Design

How I think

A few working principles — the kind of thing I'd say if we were 20 minutes into a coffee.

  1. 01

    Ecosystems are products, not logos.

    Most partnership programs optimize for logo count. The ones that work optimize for partner productivity. I've never seen a top-tier ecosystem built by counting logos.

  2. 02

    Channel is a discipline, not a launch.

    Recruiting 350 partners in a year is easy. Activating 350 partners is hard. The work is the activation layer — enablement, deal-reg, integration depth, joint QBRs.

  3. 03

    Commercial thinking is a multiplier in engineering.

    The biggest unlock at Rhombus was getting engineering to think about what 'good' looks like for the partner. Velocity × quality × partner experience.

  4. 04

    Most platforms fail at the API layer.

    APIs that don't anticipate the partner's product surface create support debt. I treat the integration doc like a product surface, not a developer afterthought.

  5. 05

    Partner-led is a culture, not a department.

    An ecosystem function fails the day it becomes the only team that cares about partners. The job is to make sales, product, and engineering each see partners as their own leverage — then get out of the way.

What I do

Four areas where I've built muscle, with a one-line description of what I've actually shipped.

Ecosystem & Partnerships

Built and led the motion. Closed the logos. Owned the architecture.

Ecosystem strategyStrategic partnershipsTechnology alliancesOEM programsAPI governance

Go-to-Market Leadership

Channel, enterprise, partner-led. The full revenue architecture.

Channel strategyEnterprise salesRevenue architecturePartner enablementMarket expansion

Leadership & Operations

Scaled an org from 30 to 200+. Designed the systems they still run on.

Cross-functional leadershipOrganizational scaleSystems designExecutive communicationTeam building

Technical Domains

Technical depth that earns a seat in the room with engineering.

AI/ML platformsIoT & security systemsPlatform integrationsCloud architectureDrone technology

What people say

From LinkedIn recommendations — colleagues, executives, and direct reports across Rhombus, DJI, and beyond.

“As the Head of Engineering Operations at Rhombus, Jeremy has consistently demonstrated exceptional competence, strategic vision, and leadership that have been instrumental in the success of our engineering projects. His ability to manage complex projects and lead cross-functional teams is truly remarkable.”
Kyle KruegerIT Manager · Rhombus
“I can count on one hand the number of people I've met in my career who were so full of energy and enthusiasm for their work that you can feel it rippling off of them. Jeremy is one of them. He ran all North American sales for one of our most important products, and he poured himself into making it a success.”
Adam LisbergSVP, External Communications · DJI
“Jeremy brings high energy, creativity, and a great understanding for business to his work. He excels at collaborating across different teams and makes everyone he works with better. Calling him a self-starter would be a vast understatement.”
Jordan GrossDirector of Government Affairs · Lumen
“Jeremy has exceptional leadership. He understands what culture does for a work environment, and consistently does everything he can to keep the atmosphere at its best. I'd hire a team of associates with his personality and drive any day.”
Peter ScottSr. National Account Executive · Direct report
“Put it this way — if given the chance, I'd hire 3 Jeremy Gulleys because of how articulate, thoughtful and fun he is to work with. I consider my time with him some of the strongest growth opportunities because of his “never quit” attitude.”
Benjamin TigerFounder, Roof Tiger · Direct report

Stay in touch.

Building an ecosystem, comparing notes on partner strategy, or just curious where the playbook goes next — I'd like to hear from you, and I'm easy to reach.

contact@jeremygulley.com
Sacramento, CaliforniaPacific Timelinkedin.com/in/jeremygulleyWeChat JeremyGulley

Find me elsewhere